Well, it’s that time again — Thanksgiving is over, and most of us are looking at our holiday shopping lists with the typical bizarre combination of enthusiasm and dread. Anticipation of long lines and longer credit card bills blend with feelings of gratitude and excitement to formulate this common once-a-year conglomeration of mixed emotions.
For chiropractors and their assistants, who work side by side throughout the year, the gift selection can be even more complex — that age-old goes-with-anything option, cash, is always suitable, but for those who would prefer something practical, here are a couple of suggestions that not only fit most budgets, but can be counted on to keep on giving throughout this year and every year.
No, I’m not talking about a Lear Jet or partial ownership in a sports team. I’m reminded of a cartoon fantasy I’ve had since early childhood — I find the lamp, I rub the lamp, the genie appears, and says, “You get three wishes”… I hear myself say, “My first wish is…unlimited wishes!”
I’m sure I can’t be the only one who thought of this. But in reality, an optimal gift would be one that helps you get as many gifts as you like. A great example of this would make a terrific present from a CA (or a staff of CA’s) to a chiropractor they care about — the long-awaited re-release of the Napoleon Hill classic, “The Laws Of Success.” This four volume set contains the collected wisdom of the grand-daddy of all success philosophers, covering principles of self-mastery, principles of personal power, principles of self-creation, and principles of personal integrity. No success library is complete without it, as it has probably created more abundance than all other books of its type combined — so CA’s, if you want to buy the doctor something truly useful, you can order this outstanding new updated version of “Laws Of Success” from www.doctorpromo.com, or by calling 516-867-8237.
Now doctors, you’ll want to return the compliment by selecting a gift that helps your staff to be more successful and productive as well. Consider the new six CD album “Attitudes and Actions For The Evolving Chiropractic Assistant,” an anthology of talks given by six experts in patient management, personal growth, collections and chiropractic philosophy. In addition to Drs. Bob Hoffman, Larry Markson, Elisa Zinberg, Alan Rousso and yours truly, there is also a special guest CD by none other than Dr. Carl Cleveland III, President of the Cleveland Colleges, whose stirring speech will inspire your team and make them proud to support you at a whole new level. As entertaining as it is filled with valuable distinctions, “Attitudes and Actions” can be ordered at themasterscircle.com or by calling 800-451-4514.
These are only two of the great ideas you can come up with, if you get off the “after shave and earrings” mindset. Cash always works, but if you want to go outside the nine dots, think of a gift that provides the recipient with more than just a good feeling — in the long run, everyone makes out better.
Dennis Perman DC, for The Masters Circle
PS If you’re planning your 2004 seminar schedule, remember to include the first quarter MVP seminars, entitled “Raising The Bar Of Chiropractic Practice.” These power-packed two day seminars will challenge you to look at your practice objectively and identify the places you must improve, whether it’s leadership, marketing, patient education or confrontational tolerance. Our guest speaker is Richard Flint, one of the most sought after speakers in corporate America for his insights into team dynamics and success — and we’ve even added continuing education for many states. To register, or for more information, please call 800-451-4514, or go to themasterscircle.com.
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