Dear Doctor:
More health care consumers are trying chiropractic than ever before, and what you do when they come to your office sets the stage for their utilization of your services. Since many of them have never visited a chiropractor before, your communication and your actions play a major role in shaping their thinking about the value of chiropractic care.
If you train them to think your job is to help them get relief from symptoms, then that’s what they’ll use you and chiropractic for – and if you begin educating them on wellness principles while you help them regain their health and normal function, and consistently follow through on those principles, then you may have a chiropractic enthusiast for life.
It doesn’t really matter to me if your model of lifetime wellness care is once a week adjustments, monthly checkups, or whatever you believe each patient requires. I have to trust that when you are face to face with that patient, that you’ll observe the same ethics that you would expect under the circumstances, and make the best recommendations possible, based on your interpretation of the patient’s needs.
I’m referring more specifically to developing an understanding of where chiropractic fits into the patient’s lifestyle. If your focus at the beginning of care is a wellness orientation, then even as you help the patient achieve relief of symptoms, there is a tone that foretells a bigger plan. If you fall into the trap of dealing with symptoms without this understanding, you’ll find it more difficult to retrace those steps when you want to.
So, when patients come in, expecting you to be like other doctors they’ve been to, take a few extra moments to explain how what we do is different, with an inside out approach instead of the more common outside in. Give them a glimpse of a well future from the onset of their care, and keep building on it. By clarifying this simple notion, you greatly increase the likelihood of a richer, more rewarding and less frustrating experience with your patients, and a less stressful, more fulfilling, busier practice for you.
Dennis Perman DC, for The Masters Circle PS Our third quarter seminar, “Success Systems That Never Fail,” rocked the house in Chicago and LA, and this is your last chance to catch the final performance – from the wit and wisdom of motivator Dr. Danny Drubin’s ironclad formula for creating a million dollar practice, to the coolest, highest tech, yet most user friendly documentation system ever, by Dr. Maurice Pisciottano -- add in Dr. Peter Gratale’s PowerCentering Experience, specialized staff training, and so much more, and you’ve got a weekend you can’t afford to miss! This program will be presented only once more, in NJ, August 27-28. To register, please call 800-451-4514, or visit www.themasterscircle.com.
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