Dear Doctor:
I stopped into my local Starbucks for a venti raspberry latte, and on the cup, in addition to the ubiquitous Starbucks logo, was the following inscription:
“The Way I See It #30 – The secret of attraction is to love yourself. Attractive people judge neither themselves nor others. They are open to gestures of love. They think about love, and express their love in every action. They know that love is not a mere sentiment, but the ultimate truth at the heart of the universe. – Deepak Chopra, author of The Spontaneous Fulfillment Of Desire.”
I was blown away by such a simple, profound passage being conveyed in the context of a commercial coffee cup. I was amazed at the taste of Starbucks and impressed with their willingness to promulgate such a societally conscious philosophy.
But the most surprising part for me was the small print at the bottom of the statement – “This is the author’s opinion, not necessarily that of Starbuck’s. To read more or respond, please go to www.starbucks.com/wayiseeit. I guess that, no matter how pure and beautiful the message, the legal team insists on a disclaimer to avoid someone’s misinterpretation leading to a litigious event.
I know what it’s like to be unjustly accused, so I can understand the trepidation Starbuck’s shows in trying to partially detach from material it is obviously promoting. It just seems so ironic that a proclamation about openness and loving non-judgment needs to be asterisked for those who don’t relate and might get ugly about it.
I recognize that one of the responsibilities of a truly free society is to create some boundaries to prevent uncontrolled chaos. I just wish common sense would prevail – alas, like everyone else, my definition of that is tinged with my own perspectives.
So, declare your truth, but make sure you know the game. It’s what all politicians have to become expert at – spinning what they do to get the maximum positive response with the least flak. For anarchists like myself, it could rub a bit, but if it means that millions get to read good stuff like that while sipping their daily beverage, the trade-off may well be worth it.
Dennis Perman DC, for The Masters Circle
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