Dear Doctor:
Chiropractors often complain about challenges in new patient attraction and patient compliance, due to the lack of public awareness of the benefits of chiropractic. Typical patients have been trained for decades that you go to the doctor when you’re sick and someone else pays for it, and the idea of a patient-centered quality-of-life driven health care delivery system is only now breaking through old cultural patterns and beliefs.
The timing is right for someone to step forward and lead the charge toward wellness, and chiropractors are in the best position to do so. We have an opportunity to raise our game and reach out beyond the boundaries of each individual practice, but only by solidifying the comprehension of our immediate sphere of influence first.
How do you crystallize the understanding of your patient base? It helps to live the chiropractic wellness lifestyle yourself, providing a model of healthy living to compare with and aspire to. Next, be clear in your expression of your values and ideals, not only while you lecture in a formal setting, but throughout your conversation and contact with your constituency. Demonstrate your philosophy in all interactions with them, so they see how to integrate it into their own thinking and action, forming new habits.
Many dedicated servants to our profession offer practical tools to help you inform your people. For example, Bill Esteb (PatientMedia.com), Bruce Goldsmith from Visual Odyssey (chirocharts.com), Tedd Koren (KorenPublications.com), Rob Jackson (BackTalkSystems.com), Laurent Goldstein (BricanCorp.com), the Madnicks from Health Visions (chiroed.com), and of course The Masters Circle Store, all supply patient education materials of various styles and price ranges, all worthy of consideration.
If you don’t accept the responsibility to manage your patients and direct their attention properly, then it makes no sense for you to complain about your community not supporting you and chiropractic. Don’t expect them to just get it – you have to do a better job giving it to them. The good news is, when you do, everyone wins.
Dennis Perman DC, for The Masters Circle
PS “Stairway To Success” was a smash in Chicago, playing to an enthusiastic record-busting audience – this event is packed with immediately useful material on patient education, report of findings, prosperity consciousness, and cutting edge new ideas on marketing and new patient attraction – and, you will hear rising star James Chestnut explode the myths of pseudo-wellness and catapult you into the front line of
contemporary practice – do not miss this seminar!! Two more performances only! For
information or to register, go to www.themasterscircle.com or call 800-451-4514.
 |
 |
 |
 |
 |
 |
 |
