Dear Doctor,
I had the pleasure of presenting at the mid-year meeting of the Sacro Occipital
Research Society International (SORSI), and as an old SOTer myself, it felt good
to reconnect with some of my roots.
Sadly, leaders like Dr. DeJarnette and Dr. Rees, great influences in my
development, are now gone. But the passion for healing isn’t gone, and these
dedicated doctors are as enthusiastic and intense about the applications of
their technique as ever. It was inspiring to be around people who care so much
about providing an extraordinary service to their patients, and it reminded me
of how important it is for each and every chiropractor to deliver on the promise
of chiropractic, to find ways to enhance health and wellness by improving nerve
system function and restoring natural control to the body.
So many of us have not yet established the right balance between the clinical
side of practice and the business side of practice. I remember Dr. Williams at
DE in the Seventies talking about having a healing hand and business hand, and
that both are necessary to be successful in practice.
Many doctors emphasize one of these to the detriment of the other, some so
wrapped up in technique that their business suffers, others focusing on business
instead of becoming an expert healer.
To be sure, the perfect balance is tough to strike, but it will be valuable for
you to take stock of your current situation and recognize if you’ve left either
of these broad areas with less attention than it deserves. A few quick questions
will help you to direct your energy properly.
What is your level of certainty that you are finding and correcting the
subluxation complexes your patients display? When was the last time you took a
technique seminar, even a brush-up on techniques you already use? When was the
last time you explored a new chiropractic approach, to expand your perspective
and put more tools in your box? Who are the chiropractors you admire, and what
have they studied that you have not? How often do you opt to refer because you
got partial results? Answers to these questions will guide you toward your need
for more study in technique.
How easy is it for you to pay your bills with some amount left over for you to
spend as you wish? How many decisions have been delayed because there wasn’t
sufficient capital to move forward? Do you feel a sense of financial security?
Do you donate money to important causes? Do you feel confident about your
retirement? Are you living the way you want to live? Answering these questions
will help you realize if you need to work at refining and mastering your
business.
Everyone has a different formula for this balance, and you will arrive at your
own. Just don’t fall into the trap of accepting less than your best – as my
mentor Dr. Markson taught me, where your attention goes, your energy flows, and
too many of us default to covering similar ground because it feels familiar,
rather than blazing new trails that open up new territory and lead to
significant growth.
As those who study capacity technology know, you can only grow as great as your
weaker areas permit – decide if you need to be better at healing or business,
and invest in your own fulfillment.
Dr. Dennis Perman, for The Masters Circle
PS If you want to get to the next level and you could use some help, don’t miss
our June seminar in Chicago, “Solving The Puzzle of Profitability,” featuring
world-renowned business consultant and wellness devotee Michael Gerber of E-Myth
fame. For info or to register, please call 800-451-4514 or go to
www.themasterscircle.com.
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