Dear Doctor,
Since it’s obvious that health care consumers are shifting toward the concept of
wellness, it’s time to formalize and crystallize the movement toward wellness
and increase public awareness of key wellness and lifestyle principles. No one
is in a better position to do that than chiropractors.
With the success of bestseller “Discover Wellness: How Staying Healthy Can Make
You Rich,” the authors, Dr. Bob Hoffman and Dr. Jason Deitch, began spearheading
a conscious effort to celebrate the opportunities and concentrate the power of
those early adopters who see the writing on the wellness wall, to inspire the
populace to take action and improve their health habits.
Holidays like Valentine’s Day, Mother’s Day and Father’s Day were generated by
greeting card companies to spike sales, but also provided a wonderful checkpoint
amidst the clamor of everyday life to pause and honor those we care about most,
which is why they stuck and became popular. But no greeting card company is
behind the wellness movement – that has to come from those who are committed to
enhancing the overall health and well-being of our society.
So, why not a Discover Wellness Month, with a Discover Wellness Day at the
climax on chiropractic’s birthday September 18, as a focal point for the
progress our culture makes in developing a well world with well citizens?
September is a perfect time to sponsor such an occasion, with families including
regular doctor exams in their preparation for school, and people shaking off
summer-head to return to their normal routine – what better time to influence
them toward a better quality of life by guiding them toward some simple but
profoundly beneficial lifestyle decisions? A little encouragement could go a
long way when the timing is right, and sponsoring a Discover Wellness Month in
September is a relevant public service which also helps you attract more people
to serve.
In this way, the curious and the skeptical alike can sample the wares of
wellness, and decide if they prefer the status quo, or are now ready to invest
in a better life for themselves and for their future generations to come.
Dr. Deitch has set up a simple website,
www.DiscoverWellnessMonth.com,
with step-by-step instructions and all the information you need to get started
with your Discover Wellness Month promotion, all provided free of charge and
easy to download. There’s even an entire audio training on how to implement the
materials for optimal impact. You get to choose how deeply you want to dive into
it, but every chiropractor who even utters the phrase “Discover Wellness Month”
is helping to establish a central theme that will go farther and more powerfully
into contemporary thinking as individuals direct their attention toward it.
And if you decide to fully engage, you will find that this wide-open style of
practice is becoming well-accepted, so your investment of your time, energy and
resources now will pay huge dividends down the road, as you accelerate your
learning curve and lead the field.
If we want to more people to become aware of the rewards of a wellness
lifestyle, then it is up to us to help them Discover Wellness. This is a true
win-win-win – try it and see the difference you can make.
Dr. Dennis Perman,
for The Masters Circle
PS We need more DCs to step up as community wellness doctors – to participate,
go to
www.DiscoverWellnessMonth.com – it’s free, easy and positions you as the
local wellness expert.
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