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May 2006
This is a great time of year to step up your community outreach and increase public awareness of the chiropractic wellness lifestyle. Sponsor a softball or volleyball game or a picnic for your patients and their friends and family, so you can gently and comfortably spread the word. If you’re a good organizer, plan a health fair sometime late spring or early summer, and partner with other wellness professionals to educate the public and build everyone’s practices.

Look at your new patient goals a little differently – how many people would you like to introduce to chiropractic care this month? Instead of just thinking of new patients as your customers, think about the dramatic and powerful changes they will experience while under your care – does it inspire you to want to bring in more of them?

So then, what would you have to do to bring in one more new patient each week? Ask for referrals three to five times each week? Hand out eight to ten cards in town? Call one influence key in your neighborhood and impress upon him or her the value of regular chiropractic care as part of the optimal health and wellness routine?

New patients come from you, not to you – do you have enough capacity to accept them, and are you attractive enough to draw them into your sphere of influence? When these conditions of capacity and attraction are met, that’s when patients, opportunity and abundance in all forms flow toward you. So, combine inner techniques like affirmation, visualization and meditation, with outer actions, like talks, meetings with other professionals and screenings, and see how many people you can help.

Product Of The Month -- Ultimate Health Care Class
Exercise Of The Month – How To Target Your Ideal patient (Pages 297-304)

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