September is Discover Wellness Month, and opportunities abound to spread the word about chiropractic’s contribution to the wellness landscape. People in your community are already curious about wellness, but they are confused – what is wellness anyway, what does it mean, how can they use it? It’s not that they’re not open to these valuable concepts, they just don’t have a frame of reference to apply them.

Dr. Anthony Pusateri found this excellent definition of wellness on the Arizona State University website: “an active, lifelong process of becoming more aware of choices and making decisions toward a more balanced and fulfilling life… centered on connections and the idea that the mind, body and spirit are interrelated and interdependent.” Wow! Imagine if your neighbors grasped that notion, how would that affect your relationship with them?

That’s what Discover Wellness Month is all about – helping as many people as possible to dial in and take action on key wellness strategies, because they understand the impact these reprioritized lifestyle habits will have on their lives.

Discover Wellness Month has everything you’d want already built into it – community service, public health issues, practice building, the back end of wellness related products and services, and above all, the chance to position the chiropractor and chiropractic in their rightful role in the health and wellness marketplace.

If you haven’t already done so, please go to www.discoverwellnessmonth.com and download your free online guide, which includes a turnkey system of instructions, forms, letters, press releases, scripts and everything you need to make Discover Wellness Month, and especially Discover Wellness Day (September 18) a rousing success in your community.

By the way, it might be fun to commit to this program and see how your statistics for September 2007 compare to September 2006. Maybe the idea of discovering wellness will become a mainstay in your practice and your sphere of influence.