The Masters Circle
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March 2008
The way to grow our profession is by attracting more people into chiropractic offices, and that only happens when those people can clearly see the value of coming to see you. What are you doing to inform, educate and orient your community to the chiropractic wellness lifestyle?

Your statistics are nothing more than a reflection of your decisions about how you invest your time, energy, and capital. Don’t get hung up on the numbers, but rather look for the early trends and deduce what they are trying to tell you.

If new patients or PVA are growing, but the practice is flat, look for capacity limitations that may be impeding your forward progress. These may occur at the BE or DO level, so study up and figure out where these blocks may be and address them with relevant interventions. Do you need to add hands, days, hours, speed, systems and technology or attitude and energy? Do you need to check your affirmation, visualize more, rewrite your goals, or build resources?

If new patients and collections aren’t flowing, check your attractiveness – is the desire there, do you feel ready to welcome more people, is your team into it? By looking at your results and interpreting what tools and techniques can move you forward, you’ll increase your troubleshooting skills and the process becomes a smooth flow, a dance of success that capitalizes on the rhythm of life. It’s natural to be successful – eliminate the interference and finish the first quarter strong.
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