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April 2008

Springtime is a time of rebirth and growth, and your practice is no different from anything else in Nature – it has the tendency to grow, but must be nurtured by supportive conditions. Those conditions stem from your direction of your attention toward those elements of practice success that require it, a different formula for everyone perhaps, but a crackable code for those who are willing to pay the price.

Take stock of the first quarter – did it meet your expectations? Surpass them? Fall somewhat short of them? Don’t judge yourself, just notice if the results you got are consistent with the energy and resources invested, and make adjustments to your course of action accordingly.

Think of promotions that accompany springtime, from health fairs to sports events to attracting allergy patients, there are dozens of opportunities for you to influence and serve people. You should already have your marketing calendar and game plan for new patient attraction through the second quarter, but if not, then get it in gear and create your strategies now, better late than never.

Finally, use the metaphor of growth and rebirth in your practice, when discussing natural healing with your patients, so they can understand better how Nature works in their bodies. The more they appreciate Nature, the more they’ll appreciate your congruency with natural laws, and see the value of your care.

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