The first half of 2008 is in the bag, and halftime is a time for course correction or confirmation – are you on target? The natural break point at mid-year provides a perspective that both captures the momentum of the previous period and also allows for a fresh start where appropriate.

Summertime, in most locations and for most people, is an excuse to slow down – yet the opportunities are great, for promotions, outdoor events, screenings, health fairs and other public service-oriented programs.

Capture the attention of people in your community by sponsoring a Wellness Week, which taps into a hot issue in many people’s minds. You could hold a softball game for charity, screenings for an assortment of different aspects of health, healthy cooking classes, a meditation seminar or safe exercise training, and publicize through word of mouth with patients, vendors, and other professionals.

Above all, remember that your focus must be maintained as you begin the second half – if you hit your goals and are on a roll, then stay the course and look for places to tweak and improve. If you’re performing under your expectations, then get into a resourceful state, evaluate your strengths and weaker areas, and take action, so you can invest in the right places to accelerate your growth.

Enjoy the summer, and balance your workload effectively, for maximum fun and maximum return.