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September 2008
September is always a great month to kick-start your practice into the stretch drive for the year. Families are in back-to-school check-up mode, summer laziness is rapidly becoming inconvenient and most are developing a “taking care of business” mentality. There’s no better time to claim a bit of your patients’ attention and give them back a little more of their potential to invest in their work and play.

So, school check-up promotions, scoliosis screenings, family health days and post-summer damage control tune-ups are good ways to encourage your friends and neighbors to come in for an exam. And don’t forget to find out about career days, often run by high schools early in the school year when juniors and seniors are deciding on their professional aspirations. Your appearance could inspire bright young graduates to consider becoming doctors of chiropractic, and also shows your school and community that you are a concerned citizen, investing time and energy in our children’s future.

Also, remember that September is Discover Wellness Month, and if you’ve been looking for a simple, effective way to bring a message of wellness to those you touch and serve, just go to a www.discoverwellnessmonth.com for free step-by-step instructions and materials for setting up your own Discover Wellness Day and Month in your area.

You can get a proclamation from local leaders, sponsor wellness talks and events, or simply display Discover Wellness promotional materials to invite conversation on wellness topics. Supporting Discover Wellness Month helps to position you as a voice for wellness in your practice and beyond, so please go to the website and see how easy it is to participate.

Review your goals for the rest of the year, and adjust your pace and intensity to the distance you still want to cover. If you need to push harder, do it with finesse and power, not just brute strength. If you need to re-evaluate, do so quickly and decisively, and get back into action as soon as possible. If things are going well, then enjoy the ride, and scan the horizon for clues to the next level of growth and development. If you need to reset your goals, do so with positive expectancy and self esteem, and get to work putting your new plans into motion.

September typically flies by, so stay alert, establish a rhythm that will help you accomplish your objectives, and set up your momentum coming into the New Year with a good showing this month. It’s worth the effort!

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