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Enriching Chiropractic Education:
Life University Partners With The Masters Circle
Practice Management Courses Optimize Success Potential of
Life University Graduates
January 18, 2007

Jericho, N.Y. – (Jan. 18) – Chiropractic education is rising to new levels and preparing aspiring Chiropractors for successful practices, thanks to the collaboration between Life University, one of the nation’s foremost educational institutions serving the chiropractic profession with many thousands of graduates, and The Masters Circle, the nation’s largest leadership coaching, practice building and personal development program for Doctors of Chiropractic and wellness professionals. Four new core courses on practice management will be available to senior students, with curriculum and syllabi developed by The Masters Circle.

According to Bob Hoffman, D.C., president and one of the founding partners at The Masters Circle, “Life University focuses on education and integrity, providing students with all the essential tools for delivering Chiropractic care to patients. These new courses take the Life experience one step further, empowering students with business acumen that allows them to board the fast-track to a successful career.”

Dr. Guy Riekeman, President of Life University says, “Life University is proud to have formed a historic alliance with the Master’s Circle to bring practice and personal success to its students. Their leaders have always stood for integrity, and emphasized that while procedures are important, it is a person’s personal evolution that is critical to their life success as well as their success in practice. This fits well with our core values and principles.”

President Riekeman explains that the University’s goal is to save students the debilitating circumstance of practice failure. “We wish only to help all of them thrive in practice, to quickly advance past survival into success and to enhance their satisfaction and respect in a life-long practice.”

Isabelle Roy, a senior at Life University says, "The Masters Circle Program at Life University has truly been a positive experience for me. The program and coaches who teach the program offer students a sincere, honest and realistic view of personal discovery and practical advice that will help us to achieve the practice of our dreams. We learned that our beliefs do create our reality and allow us to be clear about goal-setting.”

Another Life University student, Raul Aviles, offers this perspective. “I like the entire Master Talk presentation disk, but found the most value in the ‘Ritz Carlton and Chiropractic’ track. This segment focuses on office staff which I find to be the most important element in an office – the first person to interact with patients. This segment also provided ideas on how to select staff following a step by step guide as opposed to merely hiring people.”

The Masters Circle first introduced the on-campus program in the fall of 2006, and the four basic modules on practice management are now available to seniors. The courses are taken in sequence, preparing students to start a practice or a form of practice within three months of graduation and establish a solid practice from a business model within six months.

The Masters Circle provides course materials including:

• Weekly e-mail newsletter from Dr. Dennis Perman, a founder of The Masters Circle.

• Quarterly mailings: article reprints on health trends and Chiropractic.

• Monthly newsletter: “The Practice of Your Dreams,” from Dr. Bob Hoffman.

• Monthly Audio Track - MasterMemo notes

• Leather-bound Success Journal, presented at the beginning of the program for the student’s personal use.

• Monthly newsletter, The Chiropractic Miracles

Christopher Newfield, an enthusiastic student, concludes, “I am thrilled that the school has instituted this program, giving us the opportunity to broaden ourselves outside the walls of the campus. The courses are not only motivating, but also life changing in the sense that they force us to look at things in our lives that we are in the process of improving in order to create our own formulas for success as a D.C.”

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