Chiropractic Practice: The Hidden Asset Right Before Your Eyes

Chiropractic Practice: The Hidden Asset Right Before Your Eyes

*The following is an actual transcript for Chiropractic Practice: The Hidden Asset Right Before Your Eyes. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.*

Chiropractic Practice: The Hidden Asset Right Before Your Eyes

Hello everybody, and welcome to Thrive In Five. I’m Dr. Dennis Perman from The Master Circle Global, and I’ll be your chiropractic coach for today. This session is entitled The Hidden Asset Right Before Your Eyes. And what I’m going to talk about today, of course, is your staff. Now I know some of you are going, “Oh no, Dr. Dennis, don’t talk about staff.” No, no, no. This is exciting because the number one thing that interferes with your ability to help as many people as possible is friction. And one of the best ways for you to eliminate friction is to have smooth office procedures with highly trained, committed, dedicated staff who execute exactly as you plan so that you can be free to do the things that only you can do. So one of the key friction busters with your staff is proper training and making sure that everybody knows exactly what’s expected of them.

Now there’s another great asset with staff and it has to do with persuasion. It has to do with engaging your team to be able to help you generate new patients. The fact that a matter is, you know a certain number of people, but your staff knows plenty of people you don’t know. And many of them are immensely capable at persuasion if you only do a little training and help them understand the incredible value of getting more and more people into chiropractic care.

Now the third piece of the puzzle is passion, is energy. And it’s critical that you engage your team by making sure that they feel a sense of passion and energy around the practice. They say that some people have a job, some people have a career, and some people have a calling. Now to the degree that you help your staff embrace chiropractic care and your practice as a calling, that will help you generate the energy and the passion that you desperately need.

Now the fourth piece of this is a bit more esoteric, but it’s no less important. It’s to make sure that the vibration of your practice is attractive. And this incorporates all three of these elements we’ve spoken about before, to make sure that the office procedures are smooth and professional so that you have reduced or eliminated the friction in the practice, to train your team in communication skills so that they can pick up on the opportunities to persuade, and then to generate the passion and energy to be able to make sure that everybody on your team knows exactly why, what your sense of purpose is, what the reason is for people to come in.

Then you activate that all by having enthusiasm, by having a potent vibration that drives all these things to completion. Now what you may not realize, if you haven’t been coming to our seminars, is that friction, persuasion and passion are the three elements that we’ve spoken about at our spring seminars the last three years. This year, especially, we’re going to be talking about passion when we meet in Orlando, but you’ll be getting some emails and some texts, some marketing about that before too long. Please make sure to engage.

For now, what I’d like to direct your attention back toward is our Practice Growth Calculator. Because in order for you to create the practice of your dreams, you want to make sure that you measure the things that you’re doing. And when we look at the Practice Growth Calculator slide, we see that there’s a QR code that all you have to do is run your camera, your scanner, or your phone camera over it and it will take you right to the Practice Growth Calculator in a matter of seconds, by inputting very simple information that you already know.

You don’t have to look it up. You don’t have to figure anything out. It’s really simple. It’s stuff like how many days a week do you work? And how many new patients do you get each week or each month? This is easy stuff. And yet, by our formulas and algorithms, we can help you understand exactly where the glitches are, exactly where the challenges are in your practice and exactly what you need to do to eliminate friction, to generate persuasion and to create the most passion you’ve ever had in practice.

Folks, practicing chiropractic is a gift. And we want you to accept our gift of our Practice Unmasking Journal, which was the workbook that came along with our last seminar, our super conference. It’s got eight incredible articles on practice management in there. All you have to do is fill out the Practice Growth Calculator once, and you receive it as a gift.

But I’m going to urge you, don’t stop it once. Go ahead and fill one in with your current statistics and then play around. Figure out how many new patients it would take for you to get to your goal. Figure out how many visits patients would have to stay in order for you to have a practice filled with people who understand chiropractic care, who want wellness and to become your committed raving fans and evangelists, helping you fill your office. This is a brand new age in chiropractic, post-COVID, but pre-explosion. We want everybody to get chiropractic care and you can help by using your staff as the hidden asset that’s right before your eyes.

Thanks a lot for watching. I appreciate you more than I can say. This is Dr. Dennis Perman for The Master Circle Global signing off for Thrive In Five.


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