Chiropractic Practice: What Your Patients Know That You May Not Know

Chiropractic Practice: What Your Patients Know That You May Not Know

*The following is an actual transcript for Chiropractic Practice: What Your Patients Know That You May Not Know. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.*

Chiropractic Practice: What Your Patients Know That You May Not Know

Hello, everybody, and welcome to Thrive in Five. I’m Dr. Dennis Perman, and I’ll be your chiropractic coach for today. Our subject matter today is what your patients know that you may not know, and I want to start with a story from a long time ago, 1976, I was chiropractic intern and my clinic director was a wonderful, brilliant gentleman named Dr. Donald Gutstein. Gutstein had a way of teaching that helped you never forget. So in a room full of hotshot interns, he asked the question, what’s the worst pain in the world? Well, one young doctor said, “Well, it’s got to be tic douloureux because it’s in your face.” And another doctor said, “No, no, no, it’s got to be Dietl’s crisis because that kinked urinary is intractable.” Yet a third said, “It’s got to be sciatic neuritis, because it’s the biggest nerve of the body.”

Gutstein chuckled in his Gutstein way, and he said, “You all missed the point.” He said, “The worst pain in the world is my pain because I don’t get to feel yours or anybody else’s.” And this is indeed the secret that most chiropractors need to understand, their patients, your patients come to you and no matter whether their problem seems trivial or not, it’s theirs, and they feel compromised by it in a way that they can never feel compromised by anybody else’s pain.

These last couple of weeks, you probably hear it in my voice, I’ve been struggling to come back from COVID and I have to admit that before I got sick, I thought it’s a flu, it’s a cold, it’s not that big a deal. Yeah, right? No, no, no. It’s awful, and I got a firsthand experience of it, the likes of which I have never had before. It’s the sickest I’ve ever been literally. Now how sick was I? I had a week of being sick, like fevers and coughing and chills and stuff like that, and then I had a week of recovery, and now this is the third week and I’m working. Other than coughing every now and then and not having much voice, I have to say I feel pretty normal. But I also know other people who had the very same COVID infection and who suffered mightily for weeks and weeks and weeks and longer, and others who never got more than a cold or no symptoms whatsoever.

The point is as healers we need to be compassionate about how our patients experience their condition. It is not up to us to tell them it’s not that big a deal, because I assure you from the inside out it is a big deal. Now when your patient comes to you, obviously, you want to do everything possible to help them to feel better, but validating and honoring the fact that they are unique, that they have something going on that nobody else has going on, this is one of the ways you make sure they understand that they understand you.

Now I want to talk a little bit about the practice calculator because this has been one of the most monumental positive effects that we’ve been able to have on the profession over all these years. Thousands of doctors have gone to the Practice Growth Calculator to learn what they need to know in order to make their practice better. Now just like everybody has unique pain, everybody has unique pain in practice as well, and only you know what’s most important to you. There’s a certain number of new patients or a certain number of office visits or a certain amount of money or certain other targets that only you care about. That’s what helps you to determine whether you’re succeeding at the level that you want to succeed.

The Practice Growth Calculator is one of the very best tools for doing so. So all you need to do is hit this QR code, it will take you to our Practice Growth Calculator, it will also get you a copy of our super conference journal, one of the most successful publications we’ve ever had. And you’ll get it online so that you can access it any time you want, any way you want. It’s a really a wonderful magazine with eight different articles that will help you to really understand what you need to know in order to be as successful as possible in practice.

And the Practice Growth Calculator, for a few simple numbers that you fill in, it will make all the difference in the world for you to understand thoroughly exactly where your energy and attention are best invested to create the practice that you really want. I really appreciate the opportunity to be here with you today. My expectation is that over the next week or two, the strength of my voice will return. Certainly, I’m going to continue to of care as much as I do, and I will always be here to help you in every way I possibly can. This is Dr. Dennis Perman signing off for Thrive in Five and the Master Circle Global. Have a wonderful week, everybody.


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