Roger Lessard- Mastering the Internet
Statistics show the majority of people today look on the Web for what they want to buy. And the numbers are rapidly growing. This is obviously the right place to place a good chunk of your marketing budget. This is why the right marketing — the only marketing that matters – must include a strong presence on the Web.
This concept is already pretty widely accepted. You’ve probably had a Web site online for your business up for a while now. It’s a good move. Necessary today. Sadly, most of the sites we see are sorely lacking in the essentials to attracting growing throngs of customers and prospective customers. They serve the basic purpose but go no further. Thinking all you need is a Website and a few listings on advertising and directory sites is a major Internet trap a lot of us have fallen into at one time or another.