Thrive In Five: Social Media in The COVID-19 Era

*The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.*

Hello everybody. And welcome to thrive in five I’m Dr. Dennis Perman, and I’ll be your host for today. Let’s talk about social media in the COVID-19 era. What a crazy mess. You know, there’s more stuff out there about COVID-19 than you can shake a stick at. And unfortunately, a lot of it is just junk. A lot of is just gobbledygook. What’s the truth, and where should we be on that? Well, the very first thing that I want to share with you is if you’re going to put your opinions on social media, please watch yourself. Because once you throw it out there, there’s people laying in wait, they can’t wait to challenge you on it, they can’t wait to give you a hard time, and unfortunately, some of them are on our side. So it’s really important that you are discriminating in what you put out on social media.

You want to make sure that everything you put out is defensible is accurate and you don’t want to throw it any unsubstantiated claims because that just creates more hassle for you and for the profession. But on the other hand, there’s so much that you can say that’s really productive. For example, everybody knows who’s been paying any kind of attention that the people who are out there, the citizens, the patients, the COVID sufferers and non suffers, basically fall into one or two categories. You have your high risk individuals and you have your low risk individuals. And guess why everyone only wants to find out how they can lower their risk. So one of the best things you can use social media for is in helping people to understand that the more they work towards getting healthy, the less likely it is that they’ll suffer from COVID or anything else for that matter.

Now, look, as far as I know, the chiropractic license does not include taking care of infectious disease. So it’s really important that you don’t make any brazen statements about chiropractic, curing coronavirus or any mumbo jumbo like that. First, we have no idea whether that’s true or not. So don’t say it. And second, all you’re doing is setting yourself up on a tee for them to knock you out of the park. What’s up with that. Rather, what you want to do is you want to be sure that your message is defensible is concise, is relevant and represents you in our profession effectively. Now that’s not very much of a restriction, but it’s important for you to do so. And the number one thing that you want to do is help people understand how they can lower their risk. They can lower their risks by becoming healthier, and they become healthier by making better lifestyle decisions, chiropractic care, being one of them, nutrition, acupuncture, stress reduction techniques, exercise, meditation, prayer.

There’s so much that we can guide people toward that helps them to become healthier. That’s something that we can clearly defend without making unnecessarily unsubstantiable statements and claims. So how do you use social media to make that happen? You can post on Facebook. You can put up messages on Instagram or Twitter. Certainly you want to make sure that whatever platform you are comfortable with and you have the most experience with it. That’s the one you concentrate on. But one thing I will tell you for sure, print doesn’t work as good as audio and audio doesn’t work as good as video. And long form video doesn’t work as good as short video. So the optimal online experience that you want to create for your patients and for your potential listeners is to create a series of short videos that illustrate your point of view concisely and clearly, and stay away from stepping on any landmines.

Anything you can’t prove or anything, you know, somebody laying in wait to try to shock you. Now with that said, don’t be a weenie. Step up to the plate, say what needs to be said. There’s no question that chiropractors have a tremendous amount to offer people who want to reduce their risk, stay away from whether or not you treat coronavirus, stay away from whether what you do, amplifies immune response. It does. But the problem is you have to substantiate what you say. If you want to go to pub med and find one of the many articles that talks about chiropractic with the immune system and pull those up in your defense, I’m fine with that. I just did it. And there’s ample opportunity there for you to demonstrate the efficacy of chiropractic with other physiological responses other than just pain response. But it’s really important that you stay within yourself.

Don’t go outside the boundaries that, you know, you can defend this way. You make sure that whatever it is that you put out on social media, it’s something you can be proud of and something that the profession is not going to get smacked around because we each have a responsibility to promote good health. And there’s never been a more important time for us to do so. If you want to help your patients reduce their risk, then you can help them understand what they need to know in order to become healthier. Use the online services to promote that message. And you will find that your message goes out farther, wider, deeper, and more impactful. This is Dr. Dennis Perman here tell you that it’s really important for you to take good care of your patients and also to take good care of yourself. If you want to reach me, you can get me a dennis@themasterscircle.net. Otherwise have a wonderful week and we’ll look forward to being with you next time. Take care now.