Thrive In Five: The Old Normal is Gone…Adapt to The New Normal

Welcome to this week’s thrive. And five, our topic today is the old normal is gone. We have to adapt to a new normal doc. If you have in your mind that when this virus goes away, if it ever does that, your practice will automatically just go back to what it was before the virus and the things you did to build your practice will work once again. Well, I’m going to tell you today is going to be critically important to you. Your practice will never go back to the old normal, and that’s good news. If you know how to adapt to the new normal, you know, Charles Darwin, one set, it’s not the strongest of the species that survive nor the most intelligent, but the ones most responsive to change and life health and your practice has an always will be a stress response. Things happen.

We have to deal with them. Some things happen are good, lots of new patients, and we have to figure out how to accommodate them. Some things happen that aren’t so good. A staff member quits, and we have to find a replacement, but life is a stress response. And so is your practice. We have to recognize and realize that patients are sicker today than ever before. They’re more stressed, more fearful, more isolated. And as a result, more trapped in a sympathetic survival mode, they’re in sympathetic dominance. And this is a critical point because healing is very difficult when people are trapped in sympathetic dominance. When we’re in survival, all of our energy, all of our intelligence is focused on surviving, not growing, not being creative, not being fulfilled or loving or kind just surviving. So the normal is still not normal and it’s changing weekly, but there are some things we’ve learned that have become crystal clear more and more people have lost faith in medicine, the system let them down the world health organization, let them down the CDC, let them down the national institutes of health, let them down their local and national government let them down.

And as a result, people are finally waking up to the realization that they have to take more responsibility for their own health and their own wellbeing. And this is great news for us. What are the things people need to do to take more responsibility? Well, it’s pretty simple. They need to learn to eat healthier and take the right supplements. They need to move and exercise more and more appropriately. They need to get more restorative sleep, where they wake up refreshed and cleansed and recharged instead of exhausted. They also need to reduce their stress physically, chemically, emotionally, and even electromagnetically, but they also need to heal their brain and why this is good news for you. If you’re well welcoming, the ability to adapt and have that stress response is doc. You’re an expert at all of those things, but the problem is not everybody in your practice currently, or everybody in your community knows that we also learned that there were three types of new patients that are going to be surging in the marketplace.

You’re going to see more patients with emotional disorders, where they have anxiety, depression, all kinds of emotional problems. You’re going to see patients with autoimmune disorders, and you’re going to see a lot of patients with stress induced disorders where they’re not sleeping well or their energy is off. Their digestion is off, or their bowels are off. Their skin has lost its normal smooth texture where they’re getting more brain fog than usual. Their mind is racing more than usual. They have more mood swings, more emotional eating, and the list goes on and on. You need to be prepared. You need to be prepared. And the good news is what we offer helps these three problems extraordinarily well. And the last thing I think we need to ever learn through this crisis is that we need to rebrand ourselves and dramatically increase the quantity and the quality of how we educate and how we communicate to our patients and to our community differ the educate, engage and empower them.

We can’t be putting out a newsletter once a year. We can’t not think that you can record videos and not put them up on social media. It’s no longer an option it’s essential. And if you think email is the answer to communication, you’re mistaken. We also have to be texting out to patients and calling out to patients and educating and communicating on every single visit. And we need to know what it is we’re trying to educate them about. We need to have a plan. So it’s easy to succeed in this post COVID era, but you must know how to adapt, make the changes in your thinking and then, and how you’re practicing, adapt to the new emerging normal. If you’re serious about making a difference and serving at the highest level, also, please be on the lookout for some great things. We’ll be sending you to help you adopt and adapt to the new normal. We already have seen what’s working and we’re going to make your transition to the new normal as frictionless as possible. We’ll be back next week with another thrive and five just for you.