*The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.*
Hello, everybody, and welcome to Thrive in Five. I’m Dr. Dennis Perman, and I’ll be your host for today. You know, I’ve been a chiropractor for 43 years, and 32 of them, I have spent teaching high achievers how to help as many people as possible. You can figure over all those consultations, close to 40,000 hours on the phone with chiropractors, I’ve made a few distinctions about what works and what doesn’t work. And as it turns out, there are two secrets how to grow a practice, that if you understand and master these two secrets, then you can have any size practice you want.
The first is your capacity. Now, this doesn’t sound very glamorous, but your capacity is the amount that you can hold. If this is an eight ounce glass, then it holds how much? Eight ounces, and it can hold two or three ounces. It can hold four ounces. It can hold six or seven ounces. It can hold 7.9 ounces, but you can’t get more than eight ounces into an eight ounce glass. You can’t get nine ounces into an eight ounce glass. So the very first and most important thing that you must do in order to grow your practice is you must have a glass that’s large enough to hold what you want. Now, capacity is a function of where your capacity is limited, and capacity limitations forward to two broad categories, capacity limitations by procedure, which is the do level, and capacity limitations by concept and vision, which is the be level.
At the do level, if you want to increase your capacity, you could add hands. That means you could have more CAs, you could outsource, you could delegate some of your tasks to other people. And this is the very first way that you can increase your capacity. You can add days or hours. You can work more days or you can work more hours per day. You can add speed. This is a significant one for most people. Most of us, if you took a video of you in your office, you might be surprised how slowly you do certain things. It’s important for you to monitor your speed and choose the pace that is not rushing, that’s not overblown, but also is as efficient and as skillful as you can possibly make it, or you might need to add systems in technology. You might need better ways of doing things. You might need better scripting in your marketing or your patient education. You may need better equipment in caring for your people. You may need different or better computers to take your notes and to keep track of all your records. So you want to make sure that you have your systems and technology in place.
And the sixth would be for you to add attitude and energy. Adding attitude and energy sounds like something that you are, not something that you do, but the reason I leave it on the do list is because your attitude and your energy affects everything that you do.
Now with the be level, your capacity limitations by concept and vision, your interventions are eight in number. You can use affirmation. You can use visualization. You can use goal setting. You can use resource building, which is a proprietary technology that we use at The Masters Circle Global, to develop your inner qualities, your confidence, your focus, your motivation, your creativity, your flexibility, your determination, and so on. Or you can ship your beliefs so that you break down limiting beliefs and add empowering ones. You can reprioritize your values, what’s important to you, so that you have more leverage on yourself. You can choose organizing principles that support your ultimate objectives, or the eighth one is for you to develop habits of excellence.
Now, habits of excellence sounds like something that you do, but your habits are the distillate of everything that you are. So I leave habits of excellence on the be list, and it becomes the interface between being and doing, from the be side. Now watch, if habits of excellence are the interface between being and doing from the be side, and if attitude and energy are the interface between being and doing from the do side, then the interface between being and doing, the key to having, is that interface where you perform habits of excellence with optimal attitude and energy.
Now, this sounds easy, but the fact is, it’s a bit complicated. You just have to make sure that you identify the specific habits that you know you need to do better at. Sometimes it’s mechanical, and it has to do with your habits of your office procedures. Sometimes it’s internal. It has to do with your habits of what you do inside, whether you exercise, meditate, eat well, think good, or whatever. The key is to identify the habits of excellence that suit you best, and then to deliver them with attitude and energy.
Now, I said that there were two secrets. The second secret is attraction. And it’s critical that you understand that if you build sufficient capacity, but have insufficient attraction, then you’ll have plenty of time and energy, but you’ll be bored. Whereas if you have tremendous attraction, but not sufficient capacity, then you’ll attract into limited capacity and you’ll be overwhelmed. So it’s critical that you understand that these two secrets work together as a dance. You build capacity, and then you fill it with attraction, and then you build capacity and then you fill it with attraction. And then you build more capacity, and you fill that with attraction. It is infinitely scalable, and that gives you the two secrets to grow your practice. When you learn to oversee and orchestrate the dance between capacity and attraction, you’ve got the world in the palm of your hands and any practice literally that you really want.
It’s my pleasure to share this kind of cutting edge information with you. I hope you enjoy it. Certainly we hope that you listen to every Monday to our Thrive in Five podcast, video stream. And I want you to know that if you have any questions about this or anything else, you can contact me at firstname.lastname@example.org. And of course, it’s my pleasure to serve you in every way possible. Have a wonderful day, everybody.