Thrive In Five: Three Steps To Becoming a Chiropractic Master

*The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.*

Hello everybody, and welcome to Thrive in Five I’m Dr. Dennis Perman, and I’ll be your host for today. Our topic is the three steps to chiropractic mastery, and it turns out that each of these three steps begins with the letter C. The first one is competence. You need to do a good job. And that means that clinically, office procedure, training your staff, overseeing your practice, you must be competent. You must learn how to do the things that you’re promising to the marketplace that you plan on delivering. Clinical competence, managerial competence, leadership competence, these are all aspects of you becoming expert at what it is that you do. That’s one of the first keys to becoming a master.

The second C is communication. You must learn to communicate your message clearly, concisely and effectively to the people who are counting on you to do so. Now, communication is always about relationship because you can’t communicate with somebody if you have no engagement with them. The first thing you want to do to communicate effectively is you want to make sure that you generate rapport. Create a connection or a bond with people. Neuromechanically, you do this by matching and mirroring, but you also do it by being a really nice person. People tend to get along better with people who they like. People who are like each other tend to like each other and people who are not like each other tend to not like each other. Generate rapport and it’s the first step to good communication.

Next, to create a great relationship, you want to have a commonality of values with the person. You want to find out what’s important to them and have them understand what’s important to you so that you can support each other in achieving what you set out to do. Good communication requires good relationship. Whether you’re communicating one-on-one with somebody, communicating in groups or communicating over online services like we’re doing right now, well, you need to make sure that you both generate and maintain rapport, and also that you generate and maintain a commonality of values, what’s important to you.

Now, the third step to chiropractic mastery and the third C is capacity. You can’t get nine ounces into an eight ounce glass. If you’re a 10 a day practitioner, you’re going to find a way to 10 a day. And if you’re a 50 a day practitioner, you’re going to find a way to 50 a day. Well, how does that work? Well, it turns out that you can only grow as great as your weaker areas will permit. Generating capacity means understanding that growth lives in your weaker areas. Pleasure may live in your strengths, but growth lives in your weaker areas. Identify the places that you need to work on to become better at what you do, and you will be astounded at how it increases your ability to handle more people.

Now, part of the joy of understanding these three Cs, these three steps to chiropractic mastery, is that it gives you a troubleshooting map so that you can always hold yourself to a higher standard of execution. If you feel you have competence issues, study more technique or get some coaching to learn how to manage your practice better or study some philosophy. If it turns out that you feel you have a communications issue, this is another place where coaching comes in, because we can’t always see ourselves the way that we communicate. Sometimes we need an impartial third party to be able to evaluate what it is that we’re doing and help us figure out where those weaker areas are.

And with respect to capacity, well, you can troubleshoot your capacity by procedure. You might need to add hands and days and hours and speed and systems and technology and attitude and energy, or you may need to troubleshoot your capacity at the B level where you might need to do affirmation, so visualization. You might need to set better goals or build resources. You may need to improve your beliefs or your values. You might need to redevelop your organizing principle or create habits of excellence. See, these ideas are designed to help you figure out how to become a chiropractic master.

Now, for those of you who are serious about mastery, I recommend that you check out our Practice Growth Calculator. There’s absolutely no cost or obligation to you, and you’ll see there’s a link at the bottom. You’ll also find it in the comments if you just want to click on it, or you can copy paste it right out of our film here. What you’ll do is you’ll just input some very simple statistics stuff. You already know how many people you see a day, how many new patients you get a month, how much money you make each month. Tell us how much you want to grow and the calculator will automatically tell you how many more people you need to see each day, how many more new patients you need, how to grow your patient compliance and retention, et cetera.

There’s a science to this. It’s easier than you think, but becoming a chiropractic master sometimes can be done on your own, sometimes needs a little guidance and coaching. I hope we get the opportunity to see your results in the Practice Growth Calculator. It’ll certainly be our pleasure to serve you in any way possible. This is Dr. Dennis Perman, signing off for the Thrive in Five process.

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