*The following is an actual transcript. We do our best to make sure the transcript is as accurate as possible, however, it may contain spelling or grammatical errors.*
Welcome to this week’s Thrive In Five. Hi, I’m Dr. Bob Hoffman and today’s topic is Whose Running Your Practice Anyway?
If they shut down your practice once, they can certainly do it again. It doesn’t matter if it’s a pandemic, fear or politics, we’ve learned that your board, your mayor, your government or your federal government can decide at any time when you should be opened or you have to close. So, how can you take back control? That’s the important question. By building a business not dependent on brick and mortar, yet at the same time make sense with what you already do.
Chiropractic is a business you could run virtually and not only generate revenue, but generate lots of it and not even be insurance dependent. Most things you’re taught to do virtually are not sustainable businesses and difficult to charge for. So let’s face it, you’re in a hands-on business, it’s really hard to reach through your monitor and toggle someone’s atlas. So, what can you add to your practice? Do it virtually if you want to or have to and charge for it, and will allow people to come back for it time and time again.
You see, they want it, they need it, and if they don’t get it from you, they’re going to get it from somebody else. So, here are just a few examples of what people are doing to expand your thinking. However, you must evaluate all of these as whether they fit the above criteria of people coming back for these services time and time again. So, here’s the list to start with.
You can teach ergonomics or you could teach exercise, or you could teach yoga or meditation or healthy cooking or nutrition. You could certainly sell supplements. You could do health coaching, either functional health or functional medicine, you can offer a concierge service and be their consultant, or you can review research and recommend the latest technology. Lots of docs choose exercise, but unless you’re dealing with high level athletes, I’m going to tell you, even with the best of intentions, most patients will not keep coming back over and over again. There are already tons of exercise videos on YouTube that they can get for free.
Now take the pros and cons of each of these, add any of your ideas to the list and come up with what will work for you. This is an important exercise and one I’m going to certainly hope you engage in, because you need to take back control of your practice. Next time, we’ll take a closer look at each of these and talk about which ones make the most sense and why.
We’ll be back next week with another Thrive In Five just for you. In the meantime, if I can help you in any way to think different, to change your mindset or to grow your practice during these turbulent unprecedented times, please feel free to reach out to me at email@example.com, or call me at (800) 451-4514. Have a great day.